Last updated: January 1, 2026

At Insane, we take the protection of your personal data very seriously. This privacy policy aims to inform you clearly and transparently about how we collect, use, and protect your information when you browse our website or make a purchase.

By using our site and providing your information, you consent to their collection and use in accordance with this policy.

1. WHAT INFORMATION DO WE COLLECT?

We collect different types of information to provide you with our services and improve your shopping experience.

a) Information you provide directly to us

1. Identification information: Last name, first name, billing and shipping address.
2. Contact details: Email address, phone number.
3. Payment information: Your credit card or bank account details are collected and securely processed by our payment providers. We do not have access to this sensitive information.
4. Shared content: Photos, videos, or comments you may send us as part of a product review, a contest, or communication with our customer service.

b) Information collected automatically

When you visit our site, certain information is collected automatically:

1. Browsing data: IP address, browser type and version, time zone, operating system.
2. Information about your visit: Pages and products viewed (including your interactions with our light-up product visuals), visit duration, navigation paths, interactions with the site.
3. Approximate location data: Based on your IP address.
4. Cookies and similar technologies: We use cookies to enhance your experience (see section 8).

2. HOW DO WE USE YOUR INFORMATION?

We use your personal information for the following purposes:

1. Order processing and fulfillment: To process your payments, prepare and ship your orders of light-up textiles and accessories, and send you confirmations and tracking information.
2. Customer communication: To respond to your support requests, notify you of changes to our policy, or inform you of issues related to your order.
3. Marketing and prospecting: If you have consented to receive our communications, we may send you newsletters, promotional offers, and information about our new light-up products. You can unsubscribe at any time via the link in every email.
4. User experience personalization: To show you products you might be interested in and adapt the content of our site to your preferences.
5. Improvement of our products and services: By analyzing customer reviews, feedback, and browsing data, we constantly seek to improve the quality and innovation of our light-up textiles.
6. Fraud prevention and security: To detect and prevent fraudulent transactions and other malicious activities, and to ensure the security of our site.

3. SHARING YOUR INFORMATION WITH THIRD PARTIES

We do not sell, trade, or rent your personal data to third parties. However, to ensure the proper functioning of our services, we need to share certain information with technical service providers who assist us in managing our business. These providers commit to processing your data confidentially and securely, only for the tasks we entrust to them.

These third parties operate in the following areas:

1. Online payment processing
2. Shipping and delivery of your orders
3. Sending emails and newsletters
4. Managing customer reviews
5. Analyzing site traffic
6. Technical hosting and maintenance of our website

Legal obligations: We may disclose your information if required by law or to protect our rights, property, or safety, as well as those of our users.

4. DATA PROTECTION AND SECURITY

The security of your data is our priority. We implement robust technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

1. Data encryption: Our site uses an encryption system that secures all data exchanged between your browser and our servers, including your personal and payment information.
2. Payment security: All financial transactions are processed via secure payment systems, complying with the strictest industry standards.
3. Restricted access: Access to your personal data is limited only to members of our team and providers who need it to perform their tasks (order processing, customer service, etc.).

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Generally, we retain your order data for a period of 5 years for archiving and after-sales service purposes.

6. YOUR RIGHTS REGARDING YOUR DATA

In accordance with applicable regulations, you have rights regarding your personal data:

1. Right of access: You can request a copy of all the personal data we hold about you.
2. Right to rectification: You can ask us to correct any inaccurate or incomplete information.
3. Right to erasure (right to be forgotten) : You can ask us to delete your personal data, subject to certain exceptions (for example, for legal reasons).
4. Right to object: You can object to the processing of your data for direct marketing purposes. This right is exercised simply by clicking the unsubscribe link in our emails.
5. Right to restriction of processing: You can request the suspension of the processing of your data in certain cases.
6. Right to data portability: You can request to receive your data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us by email at: [email protected]. We will endeavor to respond to your request promptly (usually within 30 days).

7. THIRD-PARTY WEBSITES

Our site may contain links to other websites (social networks, partners, etc.). This privacy policy does not apply to those sites. We encourage you to read the privacy policies of every site you visit.

8. COOKIES

A cookie is a small text file stored on your computer or mobile device when you visit a website. We use different types of cookies for:

1. Essential cookies: Necessary for the site to function (cart management, account login).
2. Performance and analytics cookies: Help us understand how visitors interact with our site (most visited pages, traffic sources) to improve its performance.
3. Functionality cookies: Allow us to remember your choices (language, region) to provide a personalized experience.
4. Targeting or advertising cookies: Used to deliver relevant advertisements based on your interests.

Cookie management: Upon your first visit to our site, a banner informs you of the use of cookies and allows you to set your preferences. You can also configure your browser to refuse all cookies or to alert you when a cookie is sent. Please note that refusing certain cookies may affect your browsing experience.

9. AGE OF CONSENT

By using our site, you represent that you are at least the age of majority in your country, province, or state of residence, or that you have given your consent to allow any minor dependent to use this site.

10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to regularly review this page for any updates. The date of the last update is indicated at the top of the page.

11. CONTACT US

For any questions regarding this privacy policy, or to exercise your rights, you can contact us:

1. By email: [email protected]
2. By mail: Insane - 50 bld pasteur, 95190 Goussainville, France
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